Ranking dossier · Reviewed weekly · Updated 2026-07-17

Top Peptide Influencers 2026

The most influential in the peptide world

Follower counts are approximate (~2026) and rankings are reviewed weekly. Educational/informational — inclusion is not an endorsement.

How we rank

The Peptide Influence Score

Two tiers: (1) Core — peptides are a recurring theme (relevance ≈ ≥15–30% of output). (2) Amplifiers — peptides are NOT their core topic, but when they bring them up they move the whole conversation forward; scored on reach × conversation impact.

25%
reach
15%
engagement
20%
authority
15%
commercial
15%
media
10%
momentum

Reach is log-scaled and platform-weighted. Government/regulatory standing is folded into 'authority', not a standalone factor. Scores are model estimates; the newest cohort (2026-07) has browser-verified follower counts (see each entry's 'reach').

The top three
0180

Derek (More Plates More Dates)

Fitness

Men's-health creator famous for literature deep-dives; founder of Marek Health & Gorilla Mind.

~2M YouTube reach plus rigorous BPC-157/retatrutide breakdowns; clears the relevance gate.

0276

Joe Rogan

Podcaster/Media

Amplifier — peptides aren't their main focus, but they move the conversation when they raise it

Host of The Joe Rogan Experience — the largest podcast platform in America.

A single JRE BPC-157 mention introduces more people to peptides than the entire niche combined; repeatedly credited with driving population-level interest.

Website ↗InstagramPodcast: The Joe Rogan Experience· IG ~19M / #1 podcast in the US· peptide focus ~3%
0374

Novo Nordisk

Brand

Maker of Ozempic/Wegovy (semaglutide) — the company that created the GLP-1 era. Every peptide conversation in mainstream culture traces back to its molecules.

Caution — Pharma — included as conversation driver, not a partner-relevant brand.

Website ↗Instagram· Global pharma
004

Andrew Huberman

72
Stanford neuroscientist; host of Huberman Lab (30M+ monthly downloads).
Podcaster/Media

Amplifier — peptides aren't their main focus, but they move the conversation when they raise it

Stanford neuroscientist; host of Huberman Lab (30M+ monthly downloads).

His peptide episodes are the single most-cited mainstream explainer of BPC-157 and GLP-1 mechanisms.

Website ↗InstagramYouTubePodcast: Huberman Lab· IG ~8M / YT ~7.5M· peptide focus ~4%
005

Eli Lilly

Brand
72
Maker of Mounjaro/Zepbound (tirzepatide) and retatrutide (in trials) — currently setting the pace of the GLP-1 arms race the entire community discusses.

Maker of Mounjaro/Zepbound (tirzepatide) and retatrutide (in trials) — currently setting the pace of the GLP-1 arms race the entire community discusses.

Caution — Pharma — included as conversation driver, not a partner-relevant brand.

Website ↗Instagram· Global pharma
006

Jay Campbell

70
Hormone-optimization & peptide author; co-founder, BioLongevity Labs.
Author/Educator

Hormone-optimization & peptide author; co-founder, BioLongevity Labs.

Bestselling peptide author with a large protocol-following audience and his own brand.

007

Nyle Nayga

68
IFBB Pro hypertrophy creator; host of the Trensparent podcast.
Fitness

IFBB Pro hypertrophy creator; host of the Trensparent podcast.

Trensparent is built around frank peptide/PED discussion atop a ~1M-follower base.

008

Elon Musk

68
Tesla/SpaceX/xAI CEO; the most-followed individual megaphone on earth.
Tech/Business

Amplifier — peptides aren't their main focus, but they move the conversation when they raise it

Tesla/SpaceX/xAI CEO; the most-followed individual megaphone on earth.

Publicly credited Wegovy/GLP-1s for his fitness ('Ozempic Santa') and riffs on them to hundreds of millions — each mention is a global news cycle for weight-loss peptides.

X· X ~220M (approx) / global media· peptide focus ~3%
009

Dr. Tyna Moore

66
Regenerative/metabolic-health physician (ND, DC).
Clinician

Regenerative/metabolic-health physician (ND, DC).

The best-known advocate for microdosing GLP-1s as a longevity tool (~394K, own show).

Website ↗InstagramPodcast: The Dr. Tyna Show
010

Samson Dauda

66
IFBB Pro bodybuilder; Mr. Olympia contender.
Fitness

IFBB Pro bodybuilder; Mr. Olympia contender.

~2M reach and a Marek Health athlete; peptide use is a recurring, publicly fact-checked topic — reach-led score despite lower relevance share.

Instagram· IG ~2M
011020
011

Marek Health

Brand
66
Telehealth/hormone-optimization & peptide-therapy platform (founder Derek is ranked). The dominant peptide-influencer sponsor — ~71% of logged peptide creator deals.

Telehealth/hormone-optimization & peptide-therapy platform (founder Derek is ranked). The dominant peptide-influencer sponsor — ~71% of logged peptide creator deals.

Caution — Clinical telehealth (not RUO).

012

r/Semaglutide

Community
66
One of the largest patient communities for Ozempic/Wegovy users, where side effects, titration schedules and real-world results are compared at scale. This is where everyday users actually form their understanding of GLP-1s — often before they ever see a doctor.

One of the largest patient communities for Ozempic/Wegovy users, where side effects, titration schedules and real-world results are compared at scale. This is where everyday users actually form their understanding of GLP-1s — often before they ever see a doctor.

Reddit · ~197K members

013

r/tirzepatidecompound

Community
65
Largest hub for compounded/grey-market tirzepatide (GLP-1) sourcing & dosing.

Largest hub for compounded/grey-market tirzepatide (GLP-1) sourcing & dosing.

Reddit · ~172K members

014

Gary Brecka

64
Longevity/biohacking entrepreneur; 10X Health co-founder.
Biohacker

Longevity/biohacking entrepreneur; 10X Health co-founder.

~3M IG reach and 10X sells peptide lines; relevance borderline but commercially significant.

015

Mark Bell

64
Powerlifter ('Smelly Bell'); host of Mark Bell's Power Project.
Fitness

Powerlifter ('Smelly Bell'); host of Mark Bell's Power Project.

TRT/peptide patient-advocate archetype; recurring peptide & GLP-1 segments to a large fitness audience; one of the top Marek Health creators.

Website ↗InstagramPodcast: Mark Bell's Power Project· IG ~766K
016

Dr. Peter Attia

64
Longevity physician; author of Outlive; host of The Drive.
Clinician

Amplifier — peptides aren't their main focus, but they move the conversation when they raise it

Longevity physician; author of Outlive; host of The Drive.

The credibility benchmark — when Attia evaluates a peptide or GLP-1 on The Drive, clinicians and skeptics both listen.

Website ↗InstagramPodcast: The Drive· IG ~1.5M / major podcast· peptide focus ~6%
017

Ben Greenfield

62
Veteran fitness/biohacking/longevity coach and podcaster.
Biohacker

Veteran fitness/biohacking/longevity coach and podcaster.

Long track record and multiple dedicated peptide episodes; trusted in the biohacking core.

Website ↗InstagramPodcast: The Boundless Life Podcast· peptide focus ~18%
018

Tony Huge

62
Founder of Enhanced Athlete; a central figure in the PED & peptide self-experimentation world.
Fitness

Founder of Enhanced Athlete; a central figure in the PED & peptide self-experimentation world.

Built one of the largest audiences documenting peptide/PED experimentation (the 'Enhanced' docuseries) — a defining, polarizing voice in the space.

Promotes high-risk self-experimentation and is not a licensed physician — content is not medical advice. Featured for influence, not endorsement.

019

Robert F. Kennedy Jr.

62
US HHS Secretary; MAHA (Make America Healthy Again) figurehead.
Policy/Authority

US HHS Secretary; MAHA (Make America Healthy Again) figurehead.

Driving the national peptide-policy conversation (reportedly proposed reclassifying ~14 peptides); enormous reach plus government authority, though peptides are a minor share of his output.

InstagramX· IG ~5M· peptide focus ~15%
020

Bryan Johnson

62
Blueprint founder; 'Don't Die' — the most-measured man in longevity.
Biohacker

Amplifier — peptides aren't their main focus, but they move the conversation when they raise it

Blueprint founder; 'Don't Die' — the most-measured man in longevity.

His protocol experiments (incl. peptides he's tried and dropped) set the agenda for the longevity-optimization conversation.

Website ↗InstagramX· IG ~1M+ / massive earned media· peptide focus ~6%
021030
021

Serena Williams

62
23-time Grand Slam champion; Ro GLP-1 celebrity ambassador (multi-year, since Aug 2025); returned to pro tennis at Wimbledon 2026.
Athlete

Amplifier — peptides aren't their main focus, but they move the conversation when they raise it

23-time Grand Slam champion; Ro GLP-1 celebrity ambassador (multi-year, since Aug 2025); returned to pro tennis at Wimbledon 2026.

Peptides aren’t her core topic — but when she brings them up, she moves the whole conversation forward. Disclosed Zepbound use via Ro (~31 lbs post-partum) and then came back to elite tennis as an active GLP-1 ambassador — the single biggest mainstream normalization event for weight-loss peptides in sport.

Instagram· IG ~18M / global mainstream media· peptide focus ~5%
022

r/Ozempic

Community
62
The default first stop for people curious about or starting GLP-1s. Its sheer visibility makes it a primary engine of mainstream perceptions, myths and expectations around weight-loss peptides.

The default first stop for people curious about or starting GLP-1s. Its sheer visibility makes it a primary engine of mainstream perceptions, myths and expectations around weight-loss peptides.

Reddit · ~150K+ members

023

Vigorous Steve

60
PED/peptide pharmacology and harm-reduction coach (first name Stephan; surname private).
Fitness

PED/peptide pharmacology and harm-reduction coach (first name Stephan; surname private).

One of the most-cited peptide harm-reduction educators; deep protocol content (YT ~150K).

Website ↗YouTubeInstagramPodcast: Vigorous Steve Podcast
024

Dr. Amy Killen

60
Regenerative/sexual-health & women's-longevity MD; Humanaut Health CMO.
Clinician

Regenerative/sexual-health & women's-longevity MD; Humanaut Health CMO.

Protocols blend hormones + peptides + regenerative medicine; strong stage and IG presence (~203K).

025

Chris Duffin

60
Elite powerlifter/engineer; founder of Kabuki Strength; peptide-brand operator.
Fitness

Elite powerlifter/engineer; founder of Kabuki Strength; peptide-brand operator.

Long-term peptide user & educator (since 2003); does podcast-read endorsements for Enhanced/Executive Peptides; strong strength-community crossover.

026

Oprah Winfrey

60
Media icon; hosted the 2024 primetime special 'Shame, Blame and the Weight Loss Revolution'.
Mainstream Media

Amplifier — peptides aren't their main focus, but they move the conversation when they raise it

Media icon; hosted the 2024 primetime special 'Shame, Blame and the Weight Loss Revolution'.

Her GLP-1 special and public Ozempic-era openness did more to normalize weight-loss peptides for mainstream America than any other single event.

Instagram· IG ~22M / network TV· peptide focus ~3%
027

Tony Robbins

60
Peak-performance entrepreneur/author; co-founder of the hormone & peptide program Lifeforce.
Tech/Business

Amplifier — peptides aren't their main focus, but they move the conversation when they raise it

Peak-performance entrepreneur/author; co-founder of the hormone & peptide program Lifeforce.

Co-founded a peptide-inclusive optimization platform and carries the topic to a massive personal-development audience that other peptide voices never reach.

Website ↗Instagram· seminars + social (millions)· peptide focus ~8%
028

r/Peptidesource

Community
60
Long-standing peptide-research/sourcing subreddit with a lab-test repository.

Long-standing peptide-research/sourcing subreddit with a lab-test repository.

Reddit · ~94K members

029

r/Zepbound

Community
60
The tirzepatide counterpart to r/Ozempic, growing fast as Zepbound gains market share. A real-time barometer of the mainstream shift from semaglutide to tirzepatide.

The tirzepatide counterpart to r/Ozempic, growing fast as Zepbound gains market share. A real-time barometer of the mainstream shift from semaglutide to tirzepatide.

Reddit · ~150K+ members

030

Dr. Kyle Gillett

58
Hormone/longevity physician; frequent podcast guest (incl. Huberman Lab).
Clinician

Hormone/longevity physician; frequent podcast guest (incl. Huberman Lab).

'Peptide Masterclass' content plus credible clinician reach (~71K).

Website ↗InstagramPodcast: The Gillett Health Podcast
031040
031

Jay Lane

58
IFBB Pro bodybuilder and coach.
Fitness

IFBB Pro bodybuilder and coach.

Viral peptide content ('TB500 + BPC-157 Wolverine Stack') to ~397K; sells peptides direct.

032

Dr. Mark Hyman

58
Functional-medicine physician; author; Function Health co-founder.
Clinician

Amplifier — peptides aren't their main focus, but they move the conversation when they raise it

Functional-medicine physician; author; Function Health co-founder.

Brings peptides and GLP-1 nuance to a mainstream functional-medicine audience of millions.

Website ↗InstagramPodcast: The Dr. Hyman Show· IG ~3M· peptide focus ~4%
033

Dr. Mike Israetel

58
Sport-science PhD; co-founder of Renaissance Periodization.
Fitness

Amplifier — peptides aren't their main focus, but they move the conversation when they raise it

Sport-science PhD; co-founder of Renaissance Periodization.

His frequent retatrutide/tirzepatide and 'peptides aren't overhyped' breakdowns are among the most-watched evidence-based takes in fitness.

Website ↗InstagramYouTube· IG ~1M / major YT· peptide focus ~12%
034

Shaquille O'Neal

58
NBA Hall of Famer; broadcaster and ubiquitous brand pitchman.
Athlete

Amplifier — peptides aren't their main focus, but they move the conversation when they raise it

NBA Hall of Famer; broadcaster and ubiquitous brand pitchman.

Publicly disclosed GLP-1 use and his dramatic weight loss — one of the most-recognized athletes to normalize the drugs to a general audience.

Instagram· global mainstream media / large social· peptide focus ~4%
035

Hims & Hers

Brand
58
Mass-market telehealth; its compounded-GLP-1 push (incl. the controversial 2025 Super Bowl ad) dragged the peptide-access debate into the mainstream.

Mass-market telehealth; its compounded-GLP-1 push (incl. the controversial 2025 Super Bowl ad) dragged the peptide-access debate into the mainstream.

Caution — Compounded GLP-1s — regulatory contention is part of its influence.

036

Nathalie Niddam

57
Holistic nutritionist; leading public voice on bioregulator peptides.
Podcaster/Media

Holistic nutritionist; leading public voice on bioregulator peptides.

Dedicated longevity/peptide podcast and 'peptide expert' positioning to an engaged ~82K.

Website ↗InstagramPodcast: Longevity with Nathalie Niddam
037

Brigham Buhler

56
Healthcare entrepreneur; founder of Ways2Well / ReviveRx.
Brand/Founder

Healthcare entrepreneur; founder of Ways2Well / ReviveRx.

Core offering is peptide + hormone therapy; a Joe Rogan segment drove huge reach.

038

Clavicular (Braden Eric Peters)

56
Streamer credited with popularizing the term 'looksmaxxing'; sells an online 'ascension' course.
Fitness

Streamer credited with popularizing the term 'looksmaxxing'; sells an online 'ascension' course.

Coined/popularized 'looksmaxxing' and leads its young movement (1M+ combined IG+TikTok), where peptide use is promoted — culturally significant to peptide awareness.

Reported for promoting self-injection of peptides to a young audience — featured for cultural influence, not endorsement.

039

Charles Barkley

56
NBA Hall of Famer; longtime NBA-on-TNT analyst; Ro GLP-1 campaign figure.
Athlete

Amplifier — peptides aren't their main focus, but they move the conversation when they raise it

NBA Hall of Famer; longtime NBA-on-TNT analyst; Ro GLP-1 campaign figure.

Disclosed GLP-1 weight loss and fronted Ro advertising alongside Serena Williams — a mainstream-sports normalization voice for weight-loss peptides.

Instagram· NBA on TNT / global mainstream media· peptide focus ~5%
040

Amino Asylum

Brand
56
Well-known US research-chem house with a loyal bodybuilding base; aggressive pricing.

Well-known US research-chem house with a loyal bodybuilding base; aggressive pricing.

Caution — 2025 FDA raid + criminal charges reported.

041050
041

Dr. Thomas O'Connor

55
Board-certified internal-medicine MD; 'the Anabolic Doc'; author of America on Steroids.
Clinician

Board-certified internal-medicine MD; 'the Anabolic Doc'; author of America on Steroids.

Channel explicitly covers peptides, HGH and IGF alongside TRT/AAS harm reduction.

042

Lorraine Kamesha

55
GLP-1 / weight-loss creator and patient advocate.
Educator

GLP-1 / weight-loss creator and patient advocate.

The definitive GLP-1 specialist voice — ~22 brand deals with Orderly Meds; smaller audience but hyper-relevant and high-converting per view.

Instagram· IG ~78K
043

Dr. Craig Koniver

54
Performance-medicine physician.
Clinician

Performance-medicine physician.

Headlined the Huberman Lab peptide episode — a category-defining media moment.

044

Dr. Tracy Gapin

54
Urologist & men's-health/longevity physician; author of Male 2.0.
Clinician

Urologist & men's-health/longevity physician; author of Male 2.0.

Dedicated peptide-therapy education to a men's-health audience (note: Gapin Institute received an FTC warning letter).

045

Dave Asprey

54
'Father of biohacking'; Bulletproof founder.
Biohacker

Amplifier — peptides aren't their main focus, but they move the conversation when they raise it

'Father of biohacking'; Bulletproof founder.

Two decades of biohacking audience trust; his peptide episodes mainstream the topic to the wellness crowd.

Website ↗InstagramPodcast: The Human Upgrade· IG ~1M / The Human Upgrade· peptide focus ~8%
046

Thomas DeLauer

54
Nutrition/metabolic-health educator.
Fitness

Amplifier — peptides aren't their main focus, but they move the conversation when they raise it

Nutrition/metabolic-health educator.

Massive metabolic-science audience; his GLP-1 and fasting-adjacent content frames how mainstream fitness understands these compounds.

Website ↗InstagramYouTube· IG ~2M / YT ~3.7M· peptide focus ~8%
047

Gwyneth Paltrow (Goop)

54
Actress; founder of luxury-wellness brand Goop.
Mainstream Media

Amplifier — peptides aren't their main focus, but they move the conversation when they raise it

Actress; founder of luxury-wellness brand Goop.

Goop's peptide-adjacent wellness coverage carries the topic into the luxury/female wellness demographic other voices don't reach.

Website ↗Instagram· IG ~8M + Goop ~1.7M· peptide focus ~4%
048

Peter Diamandis

54
XPRIZE & Fountain Life founder; longevity investor; Moonshots host.
Tech/Business

Amplifier — peptides aren't their main focus, but they move the conversation when they raise it

XPRIZE & Fountain Life founder; longevity investor; Moonshots host.

His longevity platform routinely covers GLP-1s and peptides — incl. hosting Elon Musk health conversations that mainstream the topic to the business world.

Website ↗InstagramPodcast: Moonshots· IG ~1M (approx) / Moonshots podcast· peptide focus ~10%
049

Gorilla Mind

Brand
54
Derek's supplement brand (49 logged creator deals); peptide-adjacent, sells collagen peptides and sits inside the MPMD peptide conversation.

Derek's supplement brand (49 logged creator deals); peptide-adjacent, sells collagen peptides and sits inside the MPMD peptide conversation.

Caution — Peptides recurring, not core.

050

Ro

Brand
54
Large telehealth platform with a heavy GLP-1 program and public education push (Body Program); signed Serena Williams as multi-year GLP-1 celebrity ambassador (Aug 2025) — the highest-profile GLP-1 endorsement deal to date.

Large telehealth platform with a heavy GLP-1 program and public education push (Body Program); signed Serena Williams as multi-year GLP-1 celebrity ambassador (Aug 2025) — the highest-profile GLP-1 endorsement deal to date.

Caution — GLP-1 telehealth.

051060
051

r/PeptideForum

Community
54
Peptide-discussion subreddit with cited-sources norms.

Peptide-discussion subreddit with cited-sources norms.

Reddit · ~51K members

052

Dr. William Seeds

53
Orthopedic surgeon; founder/chair of the International Peptide Society.
Clinician

Orthopedic surgeon; founder/chair of the International Peptide Society.

Top peptide AUTHORITY — wrote the first practitioner handbook (Peptide Protocols) and runs the only peptide certification — but minimal social reach, so a reach-led score lands mid-list.

053

Dr. Edwin Lee

52
Endocrinologist; co-founder of the Clinical Peptide Society; founder of SavePeptides.org.
Clinician

Endocrinologist; co-founder of the Clinical Peptide Society; founder of SavePeptides.org.

One of the most-platformed peptide MDs; author and a leading FDA-advocacy voice for peptides.

Website ↗Podcast: frequent guest (Hyman, etc.)X
054

Dr. Rhonda Patrick

52
Biomedical scientist; FoundMyFitness.
Podcaster/Media

Amplifier — peptides aren't their main focus, but they move the conversation when they raise it

Biomedical scientist; FoundMyFitness.

The evidence-first counterweight — her mechanistic takes on GLP-1s and growth-hormone secretagogues anchor the scientific end of the conversation.

Website ↗InstagramPodcast: FoundMyFitness· YT/podcast-led ~ millions· peptide focus ~4%
055

Tim Ferriss

52
Author (4-Hour Body); host of The Tim Ferriss Show.
Podcaster/Media

Amplifier — peptides aren't their main focus, but they move the conversation when they raise it

Author (4-Hour Body); host of The Tim Ferriss Show.

Was mainstreaming performance-compound experimentation before it was cool; his occasional peptide segments reach a huge optimization-minded audience. Was mainstreaming performance-compound self-experimentation (4-Hour Body) a decade before the peptide boom; his occasional segments carry the topic to a huge, trusting optimization audience.

Website ↗InstagramPodcast: The Tim Ferriss Show· IG ~1M / top-tier podcast· peptide focus ~3%
056

Greg Doucette

52
IFBB pro coach; 'HARDER THAN LAST TIME!'
Fitness

Amplifier — peptides aren't their main focus, but they move the conversation when they raise it

IFBB pro coach; 'HARDER THAN LAST TIME!'

Blunt, high-reach commentary on HRT, PEDs and Ozempic-era physique culture; his takes ricochet through fitness discourse. Blunt, high-volume commentary on HRT, PEDs and the Ozempic era; whatever he reacts to tends to ricochet across fitness YouTube within days.

Website ↗InstagramYouTube· IG ~1.4M / major YT· peptide focus ~10%
057

Sam Altman

52
OpenAI CEO.
Tech/Business

Amplifier — peptides aren't their main focus, but they move the conversation when they raise it

OpenAI CEO.

His "tried semaglutide before it was cool" disclosure (incl. a hospitalization anecdote) put GLP-1 early-adopter culture on the tech-industry map. As one of the most-watched people in tech, his casual disclosure signaled that GLP-1s had crossed from weight-loss drug into default optimization tool for the Silicon Valley elite.

X· X ~3M (approx) / tech-press amplification· peptide focus ~3%
058

Flawless Compounds

Brand
52
#1-ranked research-peptide vendor (PeptideScores 2026, 98.9); 7 verification runs/batch at budget pricing — the current community reference vendor.

#1-ranked research-peptide vendor (PeptideScores 2026, 98.9); 7 verification runs/batch at budget pricing — the current community reference vendor.

Caution — Research Use Only / grey-market; low/no social presence.

059

10X Health System

Brand
52
Brecka's wellness platform selling peptide-inclusive optimization; rides his ~3M-reach megaphone into the mainstream.

Brecka's wellness platform selling peptide-inclusive optimization; rides his ~3M-reach megaphone into the mainstream.

Caution — Founder Gary Brecka is separately ranked.

060

Stairway to Gray (STG)

Community
52
Large DIY-peptide community (raw powders / self-reconstitution).

Large DIY-peptide community (raw powders / self-reconstitution).

Telegram · ~36K members

061070
061

Dr. Neil Paulvin

50
Manhattan integrative/functional MD known as 'the peptide doc'.
Clinician

Manhattan integrative/functional MD known as 'the peptide doc'.

Prolific peptide-podcast guest; public identity is 'Longevity | Peptides | Hormones'.

062

Dr. Mike Belkowski

50
Physical therapist and founder of BioLight.
Brand/Founder

Physical therapist and founder of BioLight.

Launched a research-peptide collection for recovery/longevity; hosts The Red Light Report.

Website ↗InstagramPodcast: The Red Light Report
063

Liver King (Brian Johnson)

50
'Ancestral living' provocateur.
Fitness

Amplifier — peptides aren't their main focus, but they move the conversation when they raise it

'Ancestral living' provocateur.

His steroid/peptide admission and the resulting lawsuit made PED/peptide honesty a mainstream fitness conversation.

Admitted PED/peptide use after public denial; subject of related class-action litigation.

Instagram· IG ~3M· peptide focus ~10%
064

Scott Galloway

50
NYU professor; Prof G / Pivot podcasts.
Tech/Business

Amplifier — peptides aren't their main focus, but they move the conversation when they raise it

NYU professor; Prof G / Pivot podcasts.

The loudest "Ozempic economy" analyst voice — his GLP-1 takes on consumer spending, food, and body culture frame the business conversation.

Website ↗InstagramPodcast: The Prof G Pod· Prof G pods + NYU/media (approx ~1M+ social)· peptide focus ~5%
065

Sports Technology Labs

Brand
50
RUO vendor differentiating on third-party purity (COAs, ≥98%); heavily cited on review sites.

RUO vendor differentiating on third-party purity (COAs, ≥98%); heavily cited on review sites.

Caution — RUO 'not for human consumption'.

066

Mochi Health

Brand
50
GLP-1 weight-loss telehealth brand; ~43 logged creator deals — a top-3 spender in the GLP-1 creator space.

GLP-1 weight-loss telehealth brand; ~43 logged creator deals — a top-3 spender in the GLP-1 creator space.

Caution — GLP-1 compounding — FDA scrutiny of the category.

067

Ion Peptides

Brand
50
#2-ranked research-peptide vendor (PeptideScores 2026, 98.8); publishes raw HPLC/MS chromatograms with every COA.

#2-ranked research-peptide vendor (PeptideScores 2026, 98.8); publishes raw HPLC/MS chromatograms with every COA.

Caution — Research Use Only / grey-market; low/no social presence.

068

Lifeforce

Brand
50
Hormone + peptide optimization program; peptides recurring within a broader longevity/hormone stack.

Hormone + peptide optimization program; peptides recurring within a broader longevity/hormone stack.

Caution — Co-founder Tony Robbins is separately ranked (amplifier).

Website ↗Instagram· Robbins-amplified
069

Carl Lanore

48
Veteran anti-aging/performance podcast host (since 2006).
Podcaster/Media

Veteran anti-aging/performance podcast host (since 2006).

Recurring 'The Pep Talk' peptide episodes; deep niche credibility.

Website ↗InstagramXPodcast: Super Human Radio
070

Victor Black

48
Self-styled evidence-based PED educator (Victor Black MasterClass).
Fitness

Self-styled evidence-based PED educator (Victor Black MasterClass).

Runs a multi-part 'Peptide Masterclass' YouTube series (GH secretagogues, stacks).

071080
071

Dave Palumbo

48
Bodybuilding media veteran; founder of RXMuscle.
Podcaster/Media

Bodybuilding media veteran; founder of RXMuscle.

Decades of frank bodybuilding-pharmacology coverage — steroids, peptides, Ozempic — to the sport's most engaged core audience.

Website ↗InstagramYouTube· IG ~114K / RXMuscle network
072

Dr. Elizabeth Yurth

48
Orthopedic/longevity physician; co-founder of Boulder Longevity Institute.
Clinician

Orthopedic/longevity physician; co-founder of Boulder Longevity Institute.

One of the most credentialed peptide-therapy educators in clinical practice; teaches peptide courses to physicians.

073

Johann Hari

48
Author of Magic Pill (2024) — the defining mainstream book on the Ozempic era.
Author/Educator

Author of Magic Pill (2024) — the defining mainstream book on the Ozempic era.

Magic Pill anchored the cultural debate on GLP-1s (benefits, risks, food-industry critique) and keeps resurfacing in every serious media discussion of the drugs.

Website ↗Instagram· Bestselling author / global media tour
074

Max Marchione

48
25-yo founder of Superpower (health-testing startup); 'the Bay Area's peptide poster boy'.
Tech/Business

Amplifier — peptides aren't their main focus, but they move the conversation when they raise it

25-yo founder of Superpower (health-testing startup); 'the Bay Area's peptide poster boy'.

Peptides aren't Superpower's product, but as a named tech figurehead evangelizing them (reportedly to his own staff) he's moving the Silicon Valley peptide conversation.

Website ↗InstagramX· unknown· peptide focus ~8%
075

Particle Peptides

Brand
48
One of Europe's larger RUO suppliers; ~10-yr tenure, heavy independent QA.

One of Europe's larger RUO suppliers; ~10-yr tenure, heavy independent QA.

Caution — RUO; most compliance-forward of the grey tier.

076

Orderly Meds

Brand
48
GLP-1 telehealth brand; ~23 logged creator deals, 22 of them with Lorraine Kamesha — its named-category specialist.

GLP-1 telehealth brand; ~23 logged creator deals, 22 of them with Lorraine Kamesha — its named-category specialist.

Caution — GLP-1 compounding — FDA scrutiny of the category.

077

Intelligent

Brand
48
Longevity supplement brand; heavy MPMD partner (~53 logged deals) driving longevity-peptide discussion.

Longevity supplement brand; heavy MPMD partner (~53 logged deals) driving longevity-peptide discussion.

Caution — Peptides recurring within a broader longevity stack.

078

Southern Aminos

Brand
48
#3-ranked research-peptide vendor (PeptideScores 2026, 98.6); only vendor running 10-vial batch conformity testing.

#3-ranked research-peptide vendor (PeptideScores 2026, 98.6); only vendor running 10-vial batch conformity testing.

Caution — Research Use Only / grey-market; low/no social presence.

079

Pure Rawz

Brand
47
RUO SARMs/peptides/nootropics vendor with a 'Face of PureRawz' ambassador program.

RUO SARMs/peptides/nootropics vendor with a 'Face of PureRawz' ambassador program.

Caution — RUO; BBB grade F / low trust scores.

080

Dr. Suzanne Ferree

46
Double board-certified MD; International Peptide Society faculty.
Clinician

Double board-certified MD; International Peptide Society faculty.

Authored CounterClockWise on peptides; the most credentialed female specialist.

081090
081

Dr. Kent Holtorf

46
MD; founder of Holtorf Medical Group and the peptide-supplement line Integrative Peptides.
Clinician

MD; founder of Holtorf Medical Group and the peptide-supplement line Integrative Peptides.

Physician founder of an oral/sublingual peptide brand; founder, National Academy of Hypothyroidism.

082

Broderick Chavez

46
Veteran IFBB-pro prep coach, 'the Evil Genius of Bodybuilding'.
Fitness

Veteran IFBB-pro prep coach, 'the Evil Genius of Bodybuilding'.

Respected educator on insulin/IGF-1 and injury-repair peptides (reach mostly via podcast guesting).

083

Dr. Keith Nichols

46
MD; Medical Director, Tier 1 Health & Wellness; TRT-by-symptom advocate.
Clinician

MD; Medical Director, Tier 1 Health & Wellness; TRT-by-symptom advocate.

Podcast covers peptides plus the legal realities of prescribing; large reach via crossovers.

Website ↗Podcast: Tier 1 Health and Wellness Podcast
084

Dave Lee

46
Men's hormone-optimization coach; author of The TRT Trilogy.
Fitness

Men's hormone-optimization coach; author of The TRT Trilogy.

'Beyond TRT' content touches peptides; testosterone-centric but high podcast presence.

085

Mind Pump

46
Sal Di Stefano, Adam Schafer, Justin Andrews — Mind Pump podcast.
Podcaster/Media

Amplifier — peptides aren't their main focus, but they move the conversation when they raise it

Sal Di Stefano, Adam Schafer, Justin Andrews — Mind Pump podcast.

One of the biggest fitness podcasts; recurring frank segments on peptides, TRT and GLP-1s for everyday lifters.

Website ↗InstagramPodcast: Mind Pump· IG ~700K+ (approx) / top fitness podcast· peptide focus ~8%
086

Dr. Rand McClain

46
Regenerative & sports-medicine physician (LA).
Clinician

Regenerative & sports-medicine physician (LA).

High-profile regenerative-medicine practice; frequent media/podcast voice on HRT and peptide therapy.

087

Delphine Le Grand

46
Wellness influencer; founder of Protocole, a physician-oversight peptide subscription aimed mainly at women.
Brand/Founder

Wellness influencer; founder of Protocole, a physician-oversight peptide subscription aimed mainly at women.

Raised a $6M seed (Rare Capital lead, Apr 2026) to sell 'premium-grade' peptides DTC — a peptide-first founder building the female-premium lane the list underweights.

088

Core Peptides

Brand
46
US RUO supplier, 80+ compounds, claims 99%+ purity with HPLC/MS COAs.

US RUO supplier, 80+ compounds, claims 99%+ purity with HPLC/MS COAs.

Caution — RUO; marketing-driven, little organic audience.

089

Simple Peptides

Brand
46
Research-peptide brand; creator-driven (~18 deals, 17 with 'Dave the Lawyer').

Research-peptide brand; creator-driven (~18 deals, 17 with 'Dave the Lawyer').

Caution — Research Use Only / grey-market.

090

Enhanced (Executive Peptides)

Brand
46
Peptide/PED-adjacent brand; podcast-read partner (Chris Duffin reads inside long episodes).

Peptide/PED-adjacent brand; podcast-read partner (Chris Duffin reads inside long episodes).

Caution — Research Use Only / grey-market.

091100
091

Henry Meds

Brand
46
Compounded GLP-1 telehealth known for aggressive pricing; a fixture of affordability discussions in GLP-1 communities.

Compounded GLP-1 telehealth known for aggressive pricing; a fixture of affordability discussions in GLP-1 communities.

Caution — Compounded GLP-1s — FDA scrutiny of the category.

092

Peptide Critic

Community
46
A pseudonymous, skeptic-leaning channel and vendor-review directory that pressure-tests peptide-science claims and lab results. Unique as one of the few genuinely adversarial voices in an otherwise promotional space.

A pseudonymous, skeptic-leaning channel and vendor-review directory that pressure-tests peptide-science claims and lab results. Unique as one of the few genuinely adversarial voices in an otherwise promotional space.

YouTube + directory · unverified

093

Meso-Rx

Community
46
Long-running harm-reduction PED forum; peptide sourcing and lab-test discussion with deep institutional memory.

Long-running harm-reduction PED forum; peptide sourcing and lab-test discussion with deep institutional memory.

Forum · Legacy forum

094

Ryan Smith

44
Founding member of the International Peptide Society; co-founded Tailor Made Compounding & TruDiagnostic.
Brand/Founder

Founding member of the International Peptide Society; co-founded Tailor Made Compounding & TruDiagnostic.

Built the US peptide-compounding supply category — 'the Peptide Guru' (industry-facing, low personal social).

095

Dr. George Touliatos

44
Greek MD, former champion bodybuilder and PED-medicine author.
Clinician

Greek MD, former champion bodybuilder and PED-medicine author.

Covers GH secretagogues and BPC/TB within PED/HRT education (primarily AAS, not peptide-first).

096

Jerry Ward

44
Ex-pro bodybuilder, NPC/IFBB judge and longtime YouTuber (Bios3Training).
Fitness

Ex-pro bodybuilder, NPC/IFBB judge and longtime YouTuber (Bios3Training).

Covers GH/peptide protocols, though contest-prep/PED content is primary.

097

Peptide Queen

44
Instagram peptide-education creator.
Educator

Instagram peptide-education creator.

Built a recognizable personal brand around bite-size peptide education — dosing, stacks and 'what does this one do' explainers — on Instagram. Part of the creator wave that made peptides approachable for a lay wellness audience rather than only bodybuilders.

The handle is shared by 2–3 creators — confirm which identity before featuring.

098

Ryan Humiston

44
Fitness YouTuber known for contrarian training/supplement content.
Fitness

Amplifier — peptides aren't their main focus, but they move the conversation when they raise it

Fitness YouTuber known for contrarian training/supplement content.

His 'experimental fat-loss drugs' and semaglutide videos bring peptide topics to a big general-lifting audience. His contrarian, meme-heavy fat-loss videos put semaglutide and 'experimental' compounds in front of a massive general-lifting audience that would never watch a clinical podcast.

InstagramYouTube· IG ~336K / large YT· peptide focus ~8%
099

Swiss Chems

Brand
44
Anonymously-run US RUO retailer since 2018 (peptides/SARMs/PCT).

Anonymously-run US RUO retailer since 2018 (peptides/SARMs/PCT).

Caution — RUO; anonymous ownership + domain-hopping.

100

Modern Aminos

Brand
44
US research-chem store, multi-vial batch testing, influencer discount-code marketing.

US research-chem store, multi-vial batch testing, influencer discount-code marketing.

Caution — RUO.

101110
101

BioLongevity Labs

Brand
44
Jay Campbell's peptide brand — the commercial engine behind one of the loudest peptide-education audiences.

Jay Campbell's peptide brand — the commercial engine behind one of the loudest peptide-education audiences.

Caution — Founder Jay Campbell is separately ranked. Research Use Only lines.

102

The Pep Club

Brand
44
Full-stack peptide + Rx + at-home biomarker-testing telehealth platform; public launch June 30 / July 2, 2026.

Full-stack peptide + Rx + at-home biomarker-testing telehealth platform; public launch June 30 / July 2, 2026.

Caution — New entrant (2026-07); compounded peptide/GLP-1 category under FDA scrutiny.

103

PepScribe

Brand
44
Clinician-prescribed, US-compounded peptide telehealth (weight, hormone, longevity, recovery); public launch July 2, 2026.

Clinician-prescribed, US-compounded peptide telehealth (weight, hormone, longevity, recovery); public launch July 2, 2026.

Caution — New entrant (2026-07); compounded peptide category under FDA scrutiny.

104

Protocole

Brand
44
Physician-oversight peptide subscription aimed mainly at women; $6M seed (Rare Capital lead, Apr 2026).

Physician-oversight peptide subscription aimed mainly at women; $6M seed (Rare Capital lead, Apr 2026).

Caution — New entrant (2026-07); founder Delphine Le Grand is separately ranked. RUO/compounded framing to verify.

105

Dave Crosland

42
UK's leading PED/TRT harm-reduction educator.
Fitness

UK's leading PED/TRT harm-reduction educator.

Spans steroids/peptides/GH; frequent PED-podcast guest (peptide share to confirm).

Podcast: Drugs n Stuff (guest)Instagram
106

Your Peptide Bestie (EllieMD)

42
Pseudonymous peptide-education creator.
Educator

Pseudonymous peptide-education creator.

Positions herself as the friendly, judgment-free guide for peptide beginners, demystifying sourcing and dosing under the 'peptide bestie' persona. Unique for its approachable, community-first tone in a space that skews clinical or bro-science.

Pseudonymous with reputational concerns raised in press — vet before featuring.

107

Kim Moore

42
GLP-1 & peptide-therapy content creator.
Educator

GLP-1 & peptide-therapy content creator.

Her entire content identity — bio, reels, community — is built around GLP-1 and peptide therapy for everyday users. Small following, but almost 100% on-topic and highly engaged, which is exactly the audience brands chase.

Instagram· IG ~12K
108

Ways2Well

Brand
42
Buhler's functional-medicine/peptide clinic; his Rogan and Tucker Carlson appearances pushed peptide-access politics to millions.

Buhler's functional-medicine/peptide clinic; his Rogan and Tucker Carlson appearances pushed peptide-access politics to millions.

Caution — Founder Brigham Buhler is separately ranked.

Website ↗Instagram· Buhler-amplified (Rogan/Tucker appearances) View Peptide Alliance listing
109

The Precision Peptide Company

Brand
42
Publicly-traded peptide formulator; activated a nationwide DTC telehealth retail site July 7, 2026.

Publicly-traded peptide formulator; activated a nationwide DTC telehealth retail site July 7, 2026.

Caution — New entrant (2026-07); RUO/DTC framing to verify.

110

ProfessionalMuscle

Community
42
Veteran bodybuilding board where peptide protocols circulate long before they hit social media.

Veteran bodybuilding board where peptide protocols circulate long before they hit social media.

Forum · Legacy forum

111120
111

Chris Mercer

40
Founder/CEO of Limitless Life Nootropics (Limitless Biotech).
Brand/Founder

Founder/CEO of Limitless Life Nootropics (Limitless Biotech).

Runs one of the most-cited DTC research-peptide vendors; endorsed by Campbell and Greenfield.

112

Coach Trevor (DDT Method)

40
Trevor Ontiveros; host of the peptide/PED-focused DDT Method Podcast.
Podcaster/Media

Trevor Ontiveros; host of the peptide/PED-focused DDT Method Podcast.

Genuinely peptide/PED-focused content, though a smaller/niche audience.

113

Aimee Donnellan

40
Financial journalist; author of Off the Scales (2026) — the reported inside story of Ozempic's rise.
Author/Educator

Financial journalist; author of Off the Scales (2026) — the reported inside story of Ozempic's rise.

Her book is becoming the reference account of how the GLP-1 era happened — small social footprint, outsized citation influence.

Website ↗X· Reuters Breakingviews / book press
114

Julius Ritter

40
24-yo entrepreneur; founder of the California Peptide Club.
Brand/Founder

24-yo entrepreneur; founder of the California Peptide Club.

Ex-skeptic turned daily user (retatrutide, BPC-157) running a members-club brand in the SF peptide scene; genuinely peptide-first but reach unverified.

X· unknown
115

Dr. Brett Florie

40
Anesthesiologist; founder of the IV-clinic chain The Hydration Room.
Clinician

Anesthesiologist; founder of the IV-clinic chain The Hydration Room.

Expanding a clinic chain (56th location, Cow Hollow) that offers peptides — a retail-wellness distribution channel bringing peptides to walk-in patients.

116

Defy Medical

Brand
40
Long-running TRT/peptide telehealth clinic — a default recommendation in hormone-optimization forums for legit clinical access.

Long-running TRT/peptide telehealth clinic — a default recommendation in hormone-optimization forums for legit clinical access.

Caution — Clinical telehealth (not RUO).

117

Nick Andrews

38
Co-founder/face of Aseir Custom (topical GHK-Cu copper-peptide cosmeceuticals).
Brand/Founder

Co-founder/face of Aseir Custom (topical GHK-Cu copper-peptide cosmeceuticals).

Creator-backed peptide skincare brand; lowest regulatory exposure of the vendor set (topical).

118

Regan Archibald

38
Author of The Peptide Blueprint; founder of Ageless Future clinics.
Author/Educator

Author of The Peptide Blueprint; founder of Ageless Future clinics.

Author of 'The Peptide Blueprint' and founder of the Ageless Future clinics, he sits at the practitioner-education end of the space. Small social reach but a real footprint training clinicians and patients on peptide protocols.

119

Uma Chalik

38
Investor at Torch Capital.
Tech/Business

Amplifier — peptides aren't their main focus, but they move the conversation when they raise it

Investor at Torch Capital.

A capital-side signal in the peptide boom — publicly bullish on the category in the gold-rush coverage; no direct audience, included as a funding-thesis voice.

· unknown· peptide focus ~15%
Reviewed weekly

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